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Brand Identity Design for Watson Vegan Truck

by Andrew Smith October 19, 2017

Brand Identity Design for Watson Vegan Truck

This new identity for Watson Vegan Truck captures a unique style for the edgy vegan food market. Designer Donovan Bernini has masterfully created a slightly retro premium feel, by using a careful blend of serif typography and subtle paste colours. The graphic simplicity of the word mark and monogram feel effortlessly cool. The translation of the design through to vehicle signage and menus is a stroke of genius, I'd definitely stop to sample a burger if I saw this - and I'm not even Vegan!

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Andrew Smith
Andrew Smith

Author

I am a Creative Director living and working in New Zealand, I have a special interest in travel and landscape photography, I also produce presets for Adobe Lightroom.


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