Minimal Logo Design for LUXIM
You have to admire brands that connect pure graphic design with naming and ultimately business outcomes. It's really the pinnacle of commercial design, without a clear business outcome, it's really just a pretty picture. I love the minimal approach in this concept. So simple but seems to harness some sort of visual energy through the font and diagonal line.
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Andrew Smith
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I am a Creative Director living and working in New Zealand, I have a special interest in travel and landscape photography, I also produce presets for Adobe Lightroom.