If you're into email marketing you've probably already seen the new brand and design system for Mailchimp. It's a great piece of work by one of my favourite design agencies Collins. They still definitely feel like the new kid on the block - so it’s hard to believe they were founded in 2001 making them nearly 18years old. They were set up way back then to help businesses and creators easily send email marketing. Today, Mailchimp has really grown up and is now recognised as one of the world’s best marketing platforms. There’s the continued advancement of their incredible email service, but now also powerful and sophisticated marketing tools for businesses of every size.
Mailchimp as a technology company has always had a distinct edge - they made their logo a chimpanzee named Freddie and never looked back. To mark their coming of age, Mailchimp invited Collins to help them evolve their brand and to fuel their continued business transformation. The result is an even stronger quirkier brand that combines both humor and a dash of absurdity. The solution amplifies Mailchimp as a beacon for its customers, a message to growing brands that growing up doesn’t mean erasing your peculiarities. The evolution retains all the elements that endeared the brand to its first fervent fans while creating space for Mailchimp to grow and speak with greater authority to a wider audience.
Comments will be approved before showing up.
Herbst Architects are producing some of New Zealand’s best modern homes, and now they have a string of awards to prove it. Lance and Nicola Herbst have a special gift in defining both style and elegance, the trick is they can do it without indulging every available modern convenience. Their work endeavours to have a positive and meaningful contribution to the environment, rather than just another self serving monument.
Violaine & Jérémy continue to produce some incredible work, I wanted to keep everyone across some further work showcasing their font sets. This collection of typography stands a long way a head of almost any other ornate collections. The detail and love that has gone into this work is beyond most of us. So enjoy a few extras listed below.
SP-GD are a graphic design and visual communication studio based in Melbourne Australia. Their work is a perfect blend of strategic thinking, highly crafted aesthetics and functionality. SP-GD specialise is branding, visual identity, publication design, campaign Collateral, packaging, posters, art direction, design strategy, naming, photography, print production, web design, web development, product design, spacial design.