After 20years in the market (yup time flies) vitaminwater asked Collins to revitalize their brand with a refreshed strategy, design system and visual language. The brand needed an injection of energy in order to keep competing with the high number of copycat brands.
Collins felt they needed to reinvigorate the magic that made them so iconic in the first place. The the new solution would leverage their existing iconic label, push their bold tone of voice, and support the endless variety of flavors. It was crucial to claim back their personality, and firmly position them as a champion of vibrancy.
Vibrancy of personality, expression, and identity — an idea that was natural to their brand and something the world could use a little more of. The incredible vitaminwater brand book is the exclamation point at the end of that process. It’s part history, part strategy, and part guidelines, it’s told in vitaminwater’s unmistakeable cheeky voice, and best of all it uses the new vivid and optimistic visual identity. It’s an incredible piece of work and worthy of all the praise it’s received. Nice work Collins.
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Kapsimalis Architects are responsible for some of Santorini's most exciting modern architecture. The rough volcanic landscape and the changeable weather conditions have a huge impact on the design process, and ultimately the final design.
The new Mobilia branding is a great example of well considered minimal design and typography. This sophisticated approach creates a brilliant parallel to the craftsmanship, detail and minimalism seen in the Mobilia furniture collections. The stunning design work by Caterina Bianchini Studio plays with primary colours, mixed pastels, illustration, patterns and a handcrafted typeface.