This new identity for Watson Vegan Truck captures a unique style for the edgy vegan food market. Designer Donovan Bernini has masterfully created a slightly retro premium feel, by using a careful blend of serif typography and subtle paste colours. The graphic simplicity of the word mark and monogram feel effortlessly cool. The translation of the design through to vehicle signage and menus is a stroke of genius, I'd definitely stop to sample a burger if I saw this - and I'm not even Vegan!
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Here are a few of my favourite book cover designs. It's always fun seeing how my imagery will translate into a finished piece. Some of themes unlikely images can suddenly come to life when they are surrounded by some well considered graphic design and typography.
This beautiful design was created by Hannah Stout for the folks behind Odettes (another eatery that Hannah Stout worked on), Hugo’s is a cozy but sumptuous space with a interior fit-out all about tactility and understated luxury. The design challenge here was to mark out a clear identity for Hugo’s, while still maintaining a subtle connection to its “big sister” restaurant.