This new identity for Watson Vegan Truck captures a unique style for the edgy vegan food market. Designer Donovan Bernini has masterfully created a slightly retro premium feel, by using a careful blend of serif typography and subtle paste colours. The graphic simplicity of the word mark and monogram feel effortlessly cool. The translation of the design through to vehicle signage and menus is a stroke of genius, I'd definitely stop to sample a burger if I saw this - and I'm not even Vegan!
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Inspirational illustrator and designer Magdiel Lopez has challenged himself to create a cool poster everyday. He’s already completed hundreds of colourful designs. Ranging from abstract people, fashion, modern geometric and on to sci-fi rainbow fantasy! The results are truly unreal. It’s a brilliant collection of work, and the design layouts show a masterful approach to both illustration and typography.
Creative agency Violaine & Jérémy have once again impressed us with some bold new branding for Mamie restaurant. The new Paris establishment is run by Jean Imbert and his inspirational Grandmother (who we suspect is responsible for his passion in food). The approach is done in the V&J signature style, where the typography takes a lead role in styling the overall design. The concept is supported by a range of full colour vintage illustrations, which depict hand drawn organic vegetables and ingredients.