This new identity for Watson Vegan Truck captures a unique style for the edgy vegan food market. Designer Donovan Bernini has masterfully created a slightly retro premium feel, by using a careful blend of serif typography and subtle paste colours. The graphic simplicity of the word mark and monogram feel effortlessly cool. The translation of the design through to vehicle signage and menus is a stroke of genius, I'd definitely stop to sample a burger if I saw this - and I'm not even Vegan!
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This beautiful DIY printable ruler is the perfect measurement solution. It's a simple practical blend of graphic design and numbers. You'll never need to buy another ruler, and best of all, if you lose it you can just print it again.
You have to admire brands that connect pure graphic design with naming and ultimately business outcomes. It's really the pinnacle of commercial design, without a clear business outcome, it's really just a pretty picture. I love the minimal approach in this concept. So simple but seems to harness some sort of visual energy through the font and diagonal line.