This new identity for Watson Vegan Truck captures a unique style for the edgy vegan food market. Designer Donovan Bernini has masterfully created a slightly retro premium feel, by using a careful blend of serif typography and subtle paste colours. The graphic simplicity of the word mark and monogram feel effortlessly cool. The translation of the design through to vehicle signage and menus is a stroke of genius, I'd definitely stop to sample a burger if I saw this - and I'm not even Vegan!
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The Innosense brand and signage design system was produced by Japanese graphic designer and art director Manami Inoue.
These beautiful and simple pieces of packaging design were produced for 'A Fresh Moment' by Augr Design studio (based in Seoul).