MultiAdaptor is the design studio behind Google's Campus brand identity. The rebrand was positioned slightly away from the main Google brand and serves the special network of google funded start-ups. The design helps capture the energy and excitement of start-up culture, and supports the spirit and energy of the entrepreneurs, founders, employees and investors that make up the Campus network. The approach is designed to be approachable, fun and engaging. The vibrant colour, typography and pattern work all contribute towards a design solution that invites participation on all levels. Nice work MultiAdaptor and Campus
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