The team at тень have created a beautiful and clever visual identity for the Brovdi Art Fund. It captures the creative essence of the organisation with ease, and is a great case study for how to increase the depth and dimension of a brand system.
The design uses a ‘creative window’ within the brand mark to express, extend and inspire the audience. Motion, painting, design or any form of artistic expression can be captured within the window. The space can also be swapped out for different words or phrases allowing the identity to truly take on it’s own personality. It feels alive and progressive. This design system offers endless possibilities for promotional or brand ideas to help support the young artistic community.
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