The team at тень have created a beautiful and clever visual identity for the Brovdi Art Fund. It captures the creative essence of the organisation with ease, and is a great case study for how to increase the depth and dimension of a brand system.
The design uses a ‘creative window’ within the brand mark to express, extend and inspire the audience. Motion, painting, design or any form of artistic expression can be captured within the window. The space can also be swapped out for different words or phrases allowing the identity to truly take on it’s own personality. It feels alive and progressive. This design system offers endless possibilities for promotional or brand ideas to help support the young artistic community.
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Julia Kostreva is an American designer who specialises in brand identity, strategy, direction and design. As a brand designer, she helps companies define their strategy and then translate this into a meaningful expression of the brand. Julia's style is both elegant and minimal. Her approach creates timeless and enduring work that seems to transcend design trends. This work extends to both large and small clients – focusing her effort into projects that create the highest impact and most value for growing brands.
I recently designed a new minimal look for a potential Sushi Restaurant, love the graphic simple nature of the design. It could potentially expand into a full scale identity system. The project is purely speculative at the moment.