Business Card Design for Hugos Bristro

by Andrew Smith November 30, 2017

Business Card Design for Hugos Bristro

This beautiful design was created by Hannah Stout for the folks behind Odettes (another eatery that Hannah Stout worked on), Hugo’s is a cozy but sumptuous space with a interior fit-out all about tactility and understated luxury. The design challenge here was to mark out a clear identity for Hugo’s, while still maintaining a subtle connection to its “big sister” restaurant.

The elongated typeface used in the logo design looks to emulate the long shape of the bistro, with all edges curved to further mirror the curvilinear form of the furniture and space. A sans serif font was also employed to lightly tie the design back to Odettes. The name “Hugo’s” itself is made hero of the design; towering vertically above “bistro” with the intention to have it stand alone where needed.

The menu design too calls subtly back to Odettes – folding out to the height of an A3 but with a long and slender shape to recall the Hugo’s space. Sans serif typefaces continue throughout, and a palette of forest green, blush, brass and grey reflects the lush colours of the bistro’s interior.

 




Andrew Smith
Andrew Smith

Author

I am a Creative Director living and working in New Zealand, I have a special interest in travel and landscape photography, I also produce presets for Adobe Lightroom.



Leave a comment

Comments will be approved before showing up.


Also in Cuba Gallery Graphic Design & Architecture Blog

Graphic Design Showcase | Work by SP-GD
Graphic Design Showcase | Work by SP-GD

by Andrew Smith June 27, 2019

SP-GD are a graphic design and visual communication studio based in Melbourne Australia. Their work is a perfect blend of strategic thinking, highly crafted aesthetics and functionality. SP-GD specialise is branding, visual identity, publication design, campaign Collateral, packaging, posters, art direction, design strategy, naming, photography, print production, web design, web development, product design, spacial design.

Read More

Minimal Typography | By Nick Barclay
Minimal Typography | By Nick Barclay

by Andrew Smith June 22, 2019

Graphic Designer Nick Barclay has decided to pay tribute to cities and their 3 favorite colors through his minimal poster series 'Three Colors Cities'. For the city of New York, the yellow is reminiscent of the color of the taxis, the green is for the Statue of Liberty and the gray refers to the skyscrapers. On the poster of London, we find the red buses and phone booths. You get the idea, it's a fantastic and highly stylish use of the Swiss design style. The approach is something worth bookmarking if you need some killer typography examples.

Read More

Illustration Design | By Leroy van Drie
Illustration Design | By Leroy van Drie

by Andrew Smith June 18, 2019

Leroy van Drie used a clever combination of photography and illustration to create this high impact campaign for the Encore music scene in Amsterdam. The campaign visuals represent the hip-hop and R&B culture and translate both movement and rhythm into static poster designs. The carefully overlaid doodles and typography give a distinctly creative and human element to the work. The visual energy is a great way to help captures the viewers attention.

Read More