Using camera raw files and Lightroom can really help extract a huge amount of extra detail. This shot shows off the detail and depth possible when editing Blank and White shots.
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It's always a huge turn off when some body turns up with tacky self promotional material - in my opinion it can completely change a clients perception of you and your business. I'm currently on the hunt for a few card designs that are perfect for photographers, it's always nice to have something that makes you stand out from the crowd - and for the right reasons.