This beautifully crafted visual identity and packaging concept by Amanda Mohlin redefines how a luxury product should look. It has colour, personality and style - but always delivers on an inspiring sense of understated class. The conceptual graphic approach for Luc & Louna showcases a selection of different flavoured chocolate, each with a minimal design and always leaving the chocolate as the hero.
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This beautiful DIY printable ruler is the perfect measurement solution. It's a simple practical blend of graphic design and numbers. You'll never need to buy another ruler, and best of all, if you lose it you can just print it again.
You have to admire brands that connect pure graphic design with naming and ultimately business outcomes. It's really the pinnacle of commercial design, without a clear business outcome, it's really just a pretty picture. I love the minimal approach in this concept. So simple but seems to harness some sort of visual energy through the font and diagonal line.