Simple engaged by Alchemy to refresh their jewellery brand and infuse it with a luxurious, fashion-focused minimal design style. At the centre of the solution was a befitting gold colour palette. The gold theme was played out through print production processes by introducing gold foils, gilding and other non-standard printing techniques.
The brand mark also needed to be simple enough that it can be legibly pressed onto jewellery items, as small as the inside rim of a ring - and of course legible on screen with all digital platforms. The mark also needed to survive being repurposed as a distinctive brand pattern for use across packaging and other touchpoints. The visual identity was eventually rolled out across interiors, packaging, stationery and all digital platforms. Every touchpoint has been skilfully constructed to help reinforce the feelings of luxury, sophistication and style.
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Kapsimalis Architects are responsible for some of Santorini's most exciting modern architecture. The rough volcanic landscape and the changeable weather conditions have a huge impact on the design process, and ultimately the final design.
The new Mobilia branding is a great example of well considered minimal design and typography. This sophisticated approach creates a brilliant parallel to the craftsmanship, detail and minimalism seen in the Mobilia furniture collections. The stunning design work by Caterina Bianchini Studio plays with primary colours, mixed pastels, illustration, patterns and a handcrafted typeface.