Simple engaged by Alchemy to refresh their jewellery brand and infuse it with a luxurious, fashion-focused minimal design style. At the centre of the solution was a befitting gold colour palette. The gold theme was played out through print production processes by introducing gold foils, gilding and other non-standard printing techniques.
The brand mark also needed to be simple enough that it can be legibly pressed onto jewellery items, as small as the inside rim of a ring - and of course legible on screen with all digital platforms. The mark also needed to survive being repurposed as a distinctive brand pattern for use across packaging and other touchpoints. The visual identity was eventually rolled out across interiors, packaging, stationery and all digital platforms. Every touchpoint has been skilfully constructed to help reinforce the feelings of luxury, sophistication and style.
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Savvy Studio recently completed this new branding project for Kate linens. Kate underwent a brand restructure to simplify their many sub-brands and put them under one umbrella. The goal was to establish themselves as a market leader hospitality linen. The new brand evokes ideas of quality, design and effortless luxury - with the key message being everyday ease.
The Wirra Willa Pavillion is a modern glass and sandstone structure on the edge of a natural dam. This stunning piece of architecture is separate from the main residence and provides a place from which to experience the beautifully established landscaping and luxurious natural environment of this rural property.