Mobilia minimal branding and design | Caterina Bianchini

by Andrew Smith October 20, 2018

Mobilia minimal branding and design | Caterina Bianchini

The new Mobilia branding is a great example of well considered minimal design and typography. This sophisticated approach creates a brilliant parallel to the craftsmanship, detail and minimalism seen in the Mobilia furniture collections. The stunning design work by Caterina Bianchini Studio plays with primary colours, mixed pastels, illustration, patterns and a handcrafted typeface. The careful combination of these elements create both confidence and creativity which help deliver a well considered look and feel.

The wider identity is filled with special detail, including individualised swing tags (for each piece of furniture), and a suite bespoke of patterns have been created using the logotype as its source. Overall there is an enormous amount of depth and thinking in this project, something that Mobilia will get the long term benefit from.

About the designer

Caterina Bianchini Studio, is an independent and multi - award winning studio in London. The studio's ethos is firmly grounded in art, conceptual ideas and experimentation. Each project challenges current design norms by creating unique typographic layouts and carefully curated colour palettes. Projects are approached with strategic thinking, creating work that is considered, charismatic and beautiful.

About the business

Mobilia (meaning furniture in Italian) was founded by Salvatore and Mirella Fazzari, they are a designer interiors retailer, with a distinct eye for beautiful, one-off designer furnishings. Located in Perth, Australia, this showroom features some of the world's most sought-after and beautiful interior pieces.

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Andrew Smith
Andrew Smith


I am a Creative Director living and working in New Zealand, I have a special interest in travel and landscape photography, I also produce presets for Adobe Lightroom.

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