The new Mobilia branding is a great example of well considered minimal design and typography. This sophisticated approach creates a brilliant parallel to the craftsmanship, detail and minimalism seen in the Mobilia furniture collections. The stunning design work by Caterina Bianchini Studio plays with primary colours, mixed pastels, illustration, patterns and a handcrafted typeface. The careful combination of these elements create both confidence and creativity which help deliver a well considered look and feel.
The wider identity is filled with special detail, including individualised swing tags (for each piece of furniture), and a suite bespoke of patterns have been created using the logotype as its source. Overall there is an enormous amount of depth and thinking in this project, something that Mobilia will get the long term benefit from.
Caterina Bianchini Studio, is an independent and multi - award winning studio in London. The studio's ethos is firmly grounded in art, conceptual ideas and experimentation. Each project challenges current design norms by creating unique typographic layouts and carefully curated colour palettes. Projects are approached with strategic thinking, creating work that is considered, charismatic and beautiful.
Mobilia (meaning furniture in Italian) was founded by Salvatore and Mirella Fazzari, they are a designer interiors retailer, with a distinct eye for beautiful, one-off designer furnishings. Located in Perth, Australia, this showroom features some of the world's most sought-after and beautiful interior pieces.
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Design and branding agency Collins were given the task to create distinctive new look for the Tribeca Film Festive. The Festival needed a strong visual identity system that would assist filmmakers in reaching the broadest possible audience. It needed to enable the international film community and general public to experience the power of cinema, and promote New York City as a major filmmaking center.
Kapsimalis Architects are responsible for some of Santorini's most exciting modern architecture. The rough volcanic landscape and the changeable weather conditions have a huge impact on the design process, and ultimately the final design.
If you're into email marketing you've probably already seen the new brand and design system for Mailchimp. It's a great piece of work by one of my favourite design agencies Collins. They still definitely feel like the new kid on the block - so it’s hard to believe they were founded in 2001 making them nearly 18years old. They were set up way back then to help businesses and creators easily send email marketing.