Fluvia is an incredibly adaptable lighting system intended to give interior designers a new layer of creative freedom. The minimal graphic aesthetic is central to the lighting designs and supporting printed material. The product brochure cover designs continue this theme with simple use of colour and typography. This strong graphic style helps unify the brand look and feel. The final set of cover designs have powerful abstract quality that plays with space, repetition and flow. This brilliant piece of work was created by the team at Floch Studio.
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Julia Kostreva is an American designer who specialises in brand identity, strategy, direction and design. As a brand designer, she helps companies define their strategy and then translate this into a meaningful expression of the brand. Julia's style is both elegant and minimal. Her approach creates timeless and enduring work that seems to transcend design trends. This work extends to both large and small clients – focusing her effort into projects that create the highest impact and most value for growing brands.
I recently designed a new minimal look for a potential Sushi Restaurant, love the graphic simple nature of the design. It could potentially expand into a full scale identity system. The project is purely speculative at the moment.