Kia have launched a new logo and brand identity to mark the start of 2021. It consists of the brand's name written with bespoke angular typography, with the letters connected to give the impression of it being handwritten. "Kia seals its brand promise by developing the new logo to resemble a handwritten signature, the rhythmical, unbroken line of the logo conveys Kia's commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia's rising ambitions for the brand, and more importantly, what it offers customers."
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