This new brand and poster design for Surforma (by Portuguese design firm Pacifica) is intended to target architects, interior designers and furniture brands who are looking for innovative laminate solutions. Surforma means Surface + Form, as such the design takes on a highly graphic and geometric nature. This approach appeals directly to their audiences sense of design and creative flare. The minimal black, white and gold color palette elevates the product into a premium category, creating a creditable but technical product offering. It's extremely sophisticated and something their customers will no doubt love to use.
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Andrew Smith
Author
I am a Creative Director living and working in New Zealand, I have a special interest in travel and landscape photography, I also produce presets for Adobe Lightroom.