Brand Identity Design for Watson Vegan Truck

Brand Identity Design for Watson Vegan Truck

by Andrew Smith October 19, 2017

This new identity for Watson Vegan Truck captures a unique style for the edgy vegan food market. It takes on a slightly retro premium feel, with incredible use of typography and colour. The graphic simplicity of the word mark and monogram feel effortlessly cool. The translation of the design through to vehicle signage and menus is a stroke of genius, I'd definitely stop to sample a burger if I saw this design - and I'm not even Vegan!

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