The East Cut is a brand and visual identity system for San Francisco's newest downtown neighborhood. It's designed to unify these disparate areas into one vibrant modern community, it is a distinctive mixture of the new urban suburbs and the older affluent areas.
The new name and graphically minimal symbol was developed by COLLINS . It signals both the place it occupies, as well as its reinvention. The brand identity manages to deliver on both vibrancy and minimalism at the same time - a very difficult design combo. The contemporary use of color and typography perfectly positions the 'look and feel' in a highly creative space. It feels at home in the street or in an art gallery.
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This new brand and poster design for Surforma (by Portuguese design firm Pacifica) is intended to target architects, interior designers and furniture brands who are looking for innovative laminate solutions. Surforma means Surface + Form, as such the design takes on a highly graphic and geometric nature.
For a while now I’ve been admiring this stunning little prefab house. This beautiful piece of modern architecture has turned up on my Pinterest feed multiple times and it’s taken until now to track down it's origin. So firstly, where did this prefab cabin come from? Well after a bit of research (and seeing the brand on the side of the cabin) I was excited to discover that it’s been developed by a company called Vipp, a designer home decor business in Copenhagen.
This incredible mid-century style home was designed by Austrian architecture firm Luger Maul. The approach is characterized by it's clean simple lines and thoughtful integration with the environment. There's ample use of full height windows and an open floor plan which helps bring the outdoors in. The timber exterior travels all the way through to the interior finishings playing an important role in even the finest bespoke details. This approach also helps add both warmth and texture, not to mention luxury!