The East Cut is a brand and visual identity system for San Francisco's newest downtown neighborhood. It's designed to unify these disparate areas into one vibrant modern community, it is a distinctive mixture of the new urban suburbs and the older affluent areas.
The new name and graphically minimal symbol was developed by COLLINS . It signals both the place it occupies, as well as its reinvention. The brand identity manages to deliver on both vibrancy and minimalism at the same time - a very difficult design combo. The contemporary use of color and typography perfectly positions the 'look and feel' in a highly creative space. It feels at home in the street or in an art gallery.
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Architect Vincent Van Duysen has completely transformed this 19th-century farmhouse into a modern day architectural masterpiece, ”I wanted to reinterpret the classic Flemish country house.” says Van Duysen.
This cool green canvas beach bag really hits the mark with it's minimal design approach. This one comes in three colours – green, red and yellow and is available here at fashion store Toast