The East Cut brand identity and graphic poster design style

by Andrew Smith October 16, 2017

The East Cut brand identity and graphic poster design style

The East Cut is a brand and visual identity system for San Francisco's newest downtown neighborhood. It's designed to unify these disparate areas into one vibrant modern community, it is a distinctive mixture of the new urban suburbs and the older affluent areas.

The new name and graphically minimal symbol was developed by COLLINS . It signals both the place it occupies, as well as its reinvention. The brand identity manages to deliver on both vibrancy and minimalism at the same time - a very difficult design combo. The contemporary use of color and typography perfectly positions the 'look and feel' in a highly creative space. It feels at home in the street or in an art gallery.

The East Cut graphic brand identity and poster styleThe East Cut graphic poster gallery exhibitionThe East Cut graphic design exhibition




Andrew Smith
Andrew Smith

Author

I am a Creative Director living and working in New Zealand, I have a special interest in travel and landscape photography, I also produce presets for Adobe Lightroom.



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