The East Cut is a brand and visual identity system for San Francisco's newest downtown neighborhood. It's designed to unify these disparate areas into one vibrant modern community, it is a distinctive mixture of the new urban suburbs and the older affluent areas.
The new name and graphically minimal symbol was developed by COLLINS . It signals both the place it occupies, as well as its reinvention. The brand identity manages to deliver on both vibrancy and minimalism at the same time - a very difficult design combo. The contemporary use of color and typography perfectly positions the 'look and feel' in a highly creative space. It feels at home in the street or in an art gallery.
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Here are a few of my favourite book cover designs. It's always fun seeing how my imagery will translate into a finished piece. Some of themes unlikely images can suddenly come to life when they are surrounded by some well considered graphic design and typography.
This beautiful design was created by Hannah Stout for the folks behind Odettes (another eatery that Hannah Stout worked on), Hugo’s is a cozy but sumptuous space with a interior fit-out all about tactility and understated luxury. The design challenge here was to mark out a clear identity for Hugo’s, while still maintaining a subtle connection to its “big sister” restaurant.