The East Cut brand identity and graphic poster design style

by Andrew Smith October 16, 2017

The East Cut is a brand and visual identity system for San Francisco's newest downtown neighborhood. It's designed to unify these disparate areas into one vibrant modern community, it is a distinctive mixture of the new urban suburbs and the older affluent areas.

The new name and graphically minimal symbol was developed by COLLINS . It signals both the place it occupies, as well as its reinvention. The brand identity manages to deliver on both vibrancy and minimalism at the same time - a very difficult design combo. The contemporary use of color and typography perfectly positions the 'look and feel' in a highly creative space. It feels at home in the street or in an art gallery.

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