The East Cut is a brand and visual identity system for San Francisco's newest downtown neighborhood. It's designed to unify these disparate areas into one vibrant modern community, it is a distinctive mixture of the new urban suburbs and the older affluent areas.
The new name and graphically minimal symbol was developed by COLLINS . It signals both the place it occupies, as well as its reinvention. The brand identity manages to deliver on both vibrancy and minimalism at the same time - a very difficult design combo. The contemporary use of color and typography perfectly positions the 'look and feel' in a highly creative space. It feels at home in the street or in an art gallery.
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The team at тень have created a beautiful and clever visual identity for the Brovdi Art Fund. It captures the creative essence of the organisation with ease, and is a great case study for how to increase the depth and dimension of a brand system.
The design uses a ‘creative window’ within the brand mark to express, extend and inspire the audience. Motion, painting, design or any form of artistic expression can be captured within the window. The space can also be swapped out for different words or phrases allowing the identity to truly take on it’s own personality. It feels alive and progressive. This design system offers endless possibilities for promotional or brand ideas to help support the young artistic community.
Designer Tomba Lobos created these beautiful graphic wrappers for is own chocolate brand.
Greek firm decaACHITECTURE designed this stunning minimal “Ring House” in the dramatic landscape just south of Crete. The natural environment provides an incredible backdrop for this incredible house and swimming pool design. The use of local materials helps the structure fit comfortably into the landscape, while the feature pool shines like glass against the rugged surroundings.