Design and branding agency Collins were given the task to create distinctive new look for the Tribeca Film Festive. The Festival needed a strong visual identity system that would assist filmmakers in reaching the broadest possible audience. It needed to enable the international film community and general public to experience the power of cinema, and promote New York City as a major filmmaking center.
The underpinning strategic direction was to highlight the idea of “rallying together.” The festival was the result of a unique equation: a neighborhood, an art form and an event. The resulting solution was a typographic mark that uses a shared “i” in each word, it's exaggerated to help create the 'rallying cry'. Color was also a huge part of the system, adding vibrancy, a sense of joy, motion, and energy.
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Kapsimalis Architects are responsible for some of Santorini's most exciting modern architecture. The rough volcanic landscape and the changeable weather conditions have a huge impact on the design process, and ultimately the final design.
The new Mobilia branding is a great example of well considered minimal design and typography. This sophisticated approach creates a brilliant parallel to the craftsmanship, detail and minimalism seen in the Mobilia furniture collections. The stunning design work by Caterina Bianchini Studio plays with primary colours, mixed pastels, illustration, patterns and a handcrafted typeface.
If you're into email marketing you've probably already seen the new brand and design system for Mailchimp. It's a great piece of work by one of my favourite design agencies Collins. They still definitely feel like the new kid on the block - so it’s hard to believe they were founded in 2001 making them nearly 18years old. They were set up way back then to help businesses and creators easily send email marketing.