Adobe Hidden Treasures is a campaign based around the creation of typographic artworks inspired by Bauhaus. The following project and approach was created by Anna Fahrmaier (Typejockeys) & Birgit Palma on behalf of Adobe.
The idea involved inviting guests from the #FutureOfDesign Tour in Hamburg to create individual artworks with their respective initials using core creative templates. The artwork could then be shared via social media using the hashtag #AdobeHiddenTreasures.
The templates could be adapted and modified on-site based on individual preferences (shapes, colours, strokes, arrangement...). The result is a number of unique artworks that combine modern creativity with the timeless approaches of the Bauhaus.
Andrew Smith
Author
I am a Creative Director living and working in New Zealand, I have a special interest in travel and landscape photography, I also produce presets for Adobe Lightroom.