Typography Design | Adobe Hidden Treasures

by Andrew Smith August 02, 2018

Typography Design | Adobe Hidden Treasures

Adobe Hidden Treasures is a campaign based around the creation of typographic artworks inspired by Bauhaus. The following project and approach was created by Anna Fahrmaier (Typejockeys) & Birgit Palma on behalf of Adobe.
 
The idea involved inviting guests from the #FutureOfDesign Tour in Hamburg to create individual artworks with their respective initials using core creative templates. The artwork could then be shared via social media using the hashtag #AdobeHiddenTreasures. 
The templates could be adapted and modified on-site based on individual preferences (shapes, colours, strokes, arrangement...). The result is a number of unique artworks that combine modern creativity with the timeless approaches of the Bauhaus.


Adobe hidden treasures banner designGraphic design adobe hidden treasuresmonogram designYellow font design graphic design typographyfont design adobepattern designType designMinimal designYellow pattern graphic design typographymonogram typographygraphic layout designabstract graphic typography designgraphic abstract designFont design Minimal design pattern minimal color design layout

Adobe Hidden TreasuresBlue pattern typographydesigners creating typographyenvironmental design projection




Andrew Smith
Andrew Smith

Author

I am a Creative Director living and working in New Zealand, I have a special interest in travel and landscape photography, I also produce presets for Adobe Lightroom.



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