The East Cut brand identity and graphic poster design style

The East Cut brand identity and graphic poster design style

by Andrew Smith October 16, 2017

The East Cut is a brand new neighborhood in downtown San Francisco. It's designed to unify these disparate areas into one vibrant modern community.

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Indesign Printable Photo Calendar Download

Indesign Printable Photo Calendar Download

by Andrew Smith October 14, 2017

I have recently helped produce this really cool new Adobe Indesign photo calendar template. 

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Free 2018 Printable Monthly Calendar

Free 2018 Printable Monthly Calendar

by Andrew Smith October 08, 2017 2 Comments

These Abukoo printable calendars have a beautiful minimalist feel. Best of all they are free to download and super stylish. These are definitely ideal for DIY projects or just a bit of fun if you want something nice to pin on the wall. The best part is you can reprint it again if you mess up writing in your birthday list. Check out Abukoo for the download.

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Apartment Interior Design for Small Spaces

Apartment Interior Design for Small Spaces

by Andrew Smith September 23, 2017

This apartment by Metaforma shows how small spaces can be both stylish and practical. The combination of black, timber and concrete create a modern industrial look. 

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Branding & Design for Hello Mario

Branding & Design for Hello Mario

by Andrew Smith September 23, 2017

Hello Mario is a brilliant small creative design store in Spain selling handmade products. The bright yellow, white and black visual identity created by Min hints at shops fun playful personality.

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Stunning black on black design and branding for Galamb Tailoring

Stunning black on black design and branding for Galamb Tailoring

by Andrew Smith September 20, 2017

Hungarian designer Kevin Harald Campean has beautifully delivered a new understated and elegant look for Galamb Tailoring. The brands striking and distinctive design reflects their core values of style, perfection and tradition.

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Beautiful Abstract Notebook Designs

Beautiful Abstract Notebook Designs

by Andrew Smith September 15, 2017

I'm a huge fan of simple design. These notebook concepts have a very graphic geometric design style that really appeals to my minimalist nature. 

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The Modern Sunset

The Modern Sunset

by Andrew Smith September 12, 2017

I generally have a love-hate relationship with sunset photography. I love experiencing them in real life, but I really don't like sunset photos. 

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Typographic Business Card: Design Agency BVD

Typographic Business Card: Design Agency BVD

by Andrew Smith September 04, 2017

If ever there was a simple design that says exactly what it does - then this is it. This incredibly minimal yet beautifully crafted visual identity plays perfectly to the needs of copywriter Mattias Jersild.

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Minimal Business Card Design and Visual Identity for Abukoo

Minimal Business Card Design and Visual Identity for Abukoo

by Andrew Smith September 04, 2017

Simple, beautiful and minimal typography is always refreshing to the eyes. We are bombarded with busy visual material and branding everyday. Seeing graphic design that is not over worked reminds me to do less and make it count.

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Using slow shutter speeds to create movement

Using slow shutter speeds to create movement

by Andrew Smith September 02, 2017

Using slow shutter speeds to capture movement is a true art, and to be honest it's not really that easy - but when you get it right there are some subtle and seductive qualities that are hard to beat. 

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Inspiring small spaces to stay

Inspiring small spaces to stay

by Andrew Smith August 23, 2017

I recently stumbled across this very cool bath-house located in Carinthia, Austria. It's located in the eastern Alps set near Austria’s highest mountain, Grossglockner. 

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Minimal Business Cards

Minimal Business Cards

by Andrew Smith August 17, 2017 1 Comment

It's always a huge turn off when some body turns up with tacky self promotional material - in my opinion it can completely change a clients perception of you and your business. I'm currently on the hunt for a few card designs that are perfect for photographers, it's always nice to have something that makes you stand out from the crowd - and for the right reasons.

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Beautiful lighting design by Float

Beautiful lighting design by Float

by Andrew Smith August 10, 2017

These incredibly beautiful and sleek lighting designs from Float recently caught my eye, I'd love to include them in a photoshoot at some point. They seem to have an almost retro flair to them, reminiscent of Hollywood glamour. The design is extremely elegant with long proportions and striking coloured glass. They have a stunning sense of simplicity that adds a modern touch to the design. 

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New Zealand's Incredible Black Sand Beaches

New Zealand's Incredible Black Sand Beaches

by Andrew Smith August 09, 2017

New Zealand is filled with pristine natural environments, one of the most intriguing and dramatic is the black sand found in a number of beaches scattered across the country.

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Nike Bounce to this Campaign: By Bureau Borsche

Nike Bounce to this Campaign: By Bureau Borsche

by Andrew Smith July 31, 2017

Bureau Borsche worked together with Nike’s in-house team to produce this graphically strong 'Bounce to this' campaign.

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Malik Bros Brand: By Sebastian Bednarek

Malik Bros Brand: By Sebastian Bednarek

by Andrew Smith July 31, 2017

Malik Bros provides hand-made, custom attire, that is perfectly tailored for each customer. The Malik Bros identity, designed by Sebastian Bednarek, is an extraordinary piece of branding work. The visual identity combines simple pattern work with deep green and bronze colour tones to create a truly luxurious finish. These elements have been tastefully rolled out across a variety of collateral and products resulting in a consistently beautiful, crafted and lavish brand. 

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Inspiration: Incredible gestural painting by Lü Shoukun (1919-1975)

Inspiration: Incredible gestural painting by Lü Shoukun (1919-1975)

by Andrew Smith July 03, 2017

This incredible abstract painting by Lü Shoukun was just the inspiration I needed today. I love the energy and dynamic qualities this painting has. The challenge is really how we bring the same energy to photography.

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Trabant 601 - Pure driving Posters | design by Institute of Design, Düsseldorf, Germany

Trabant 601 - Pure driving Posters | design by Institute of Design, Düsseldorf, Germany

by Andrew Smith July 03, 2017

I love how these posters are a beautiful union of graphic design, photography and typography. A brilliant piece of work by the Institute of Design, Düsseldorf, Germany.

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Inspirational Artist - Julie Wolfe

Inspirational Artist - Julie Wolfe

by Andrew Smith June 29, 2017

I find these abstract explorations extremely interesting. Lot's of interesting compositional techniques and shapes, it has a beautiful graphic approach to the design. On closer inspection the images look painted onto pages from a book creating some some stunning layered effects over the text.

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How a digital camera works

How a digital camera works

by Andrew Smith June 28, 2017 3 Comments

Ever wanted to know how a digital camera works? If you need a quick reference guide with out all the jargon you have come to the right place. Below is a step-by-step guide to how your DSLR camera works. The key functionality of your camera is set out with easy to understand infographics along with a simple explanation. Once you have mastered the basics take this guide with you the next time you're out and start putting your new found skills into practice.

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Inspirational Typografik Cover Designs

Inspirational Typografik Cover Designs

by Andrew Smith June 11, 2017

I love these beautiful type based cover designs by Typografik books. It reminds how simple things can always be the strongest.

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Two vintage radios found on opposite sides of the world

Two vintage radios found on opposite sides of the world

by Andrew Smith June 11, 2017

A few years ago I found this very rare vintage radio in Auckland New Zealand. I took a few cool shots of it and it's been used on a number of commercial projects. A few days ago I had a nice email from someone 12,000km's away in Colombia who found another one of these vintage radios! My friend Hernando took a pic of it, here it is below - totally cool. I love how social media allows us to connect with people from different backgrounds, cultures, and geographic locations. It made my day!

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10 Beautiful Shots of Bondi Beach in Sydney, Australia

10 Beautiful Shots of Bondi Beach in Sydney, Australia

by Andrew Smith May 28, 2017

Bondi Beach is one of the most visited sites in Australia, it's located about 7 km east of the Sydney. It's definitely one of my favourite spots to visit and take photos. There are loads of things to do, including surf lessons. If you get bored of the beach there are loads of cafes and an eclectic array of shopping markets. If you are up for some exercise don't forget the coastal walks.

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Lightroom Editing: Basic Steps

Lightroom Editing: Basic Steps

by Andrew Smith May 27, 2017

  1. Define the square crop
  2. Increase vibrancy and saturation subtly
  3. Add cool blue tones to both shadows and highlights
    using the split tone palette
  4. Add light with a central radial gradient filter, also
    add a small amount of clarity to this filter.
  5. Darken the sky with a vertical gradient filter
  6. Add blue tones to the vertical gradient filter to help match the sky with the rest of the image.

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Beautiful Cook Island Beaches

Beautiful Cook Island Beaches

by Andrew Smith May 25, 2017

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Using Split Tone Colour with Lightroom

Using Split Tone Colour with Lightroom

by Andrew Smith May 23, 2017

In simple terms split toning is the process of adding different colours to the shadows and the highlights of an image. It can be used to create more emotive colour palette or used to replicate various effects. Split toning is perfect for vintage film processing, advanced black and white techniques, and also controlling colour when desaturating.

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Creating great black & white textures

Creating great black & white textures

by Andrew Smith May 21, 2017

Using camera raw files and Lightroom can really help extract a huge amount of extra detail. This shot shows off the detail and depth possible when editing Blank and White shots.

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How to install Lightroom presets

How to install Lightroom presets

by Andrew Smith May 14, 2017

This very simple video tutorial will show you how to install Lightroom presets on both Mac and PCs. You'll find it useful if you're new to Lightroom or if you just  need a quick re-fresher course. I have included the full video and static key images below. Click below to start watching.

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Vintage beach processing.

Vintage beach processing.

by Andrew Smith April 30, 2017 1 Comment

I've added some slightly vintage processing to this shot of St Heliers Beach in Auckland New Zealand. This includes softening the sky colour and making sure the sand and timber colours were pushed towards a more burnt orange. It definitely reminds me of those long hot New Zealand summers at the beach.

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Inspired by GQ magazine layout

Inspired by GQ magazine layout

by Andrew Smith April 28, 2017

I've always loved both the image by Cedric Angeles and layout by GQ magazine. I thought it was worth mocking up something similar with one of my own images to see how a travel style shot would work in this environment. Admittedly I love the style of this, and would love to do more work in this genre.

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11 Amazing Photography Locations

11 Amazing Photography Locations

by Andrew Smith April 27, 2017

I’ve been lucky enough to travel to some of the most incredible locations around the world. This post is dedicated to the ones that stopped me in my tracks.

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Great Ocean Road Australia

Great Ocean Road Australia

by Andrew Smith April 24, 2017

The Great Ocean Road around the coast of Australia has to be one of the worlds best road trips. It's located approximately 3hours drive from Melbourne and serves up some of the best beach scenery in Australia.

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Lightroom Presets for iPhones

Lightroom Presets for iPhones

by Andrew Smith April 19, 2017

There is now a fantastically simple trick to using Cuba Gallery Presets on your iPhone with Lightroom Mobile. If you love your iPhone and you love Lightroom then this trick is for you. It will revolutionise the way you post on mobile platforms such as Instagram. Keep reading for all the details.

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Photographic Diary

Photographic Diary

by Andrew Smith April 14, 2017

I have been wanting to design a travel photography book for a while now. I've started putting together some new cover designs around the idea of Kilometres, or in this case just Kilo. I like that it can be interpreted in a number of ways. I love documenting the trips I take and then sharing them with family and friends. In many cases thousands of images usually just stay on our computers never to be viewed again.

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New Lightroom Presets

New Lightroom Presets

by Andrew Smith January 06, 2017

The brand new Cuba Gallery two step Lightroom processing will revolutionise your color grading. The Color Grading+ and Lightmap+ presets work in tandem to give you a highly flexible and powerful processing tool. The Color Grade+ presets adjust hue and tonal effects. The Lightmap+ presets then shape the image.

 

 

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